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Eileen Gu Set for Milan-Cortina Return With Title Defenses Beginning Saturday

The 22-year-old enters Livigno as a favorite, with most of her $23 million income driven by global sponsorships.

Overview

  • American-born and competing for China, Gu will contest slopestyle, big air and halfpipe in Livigno starting Feb. 7.
  • Gu told Reuters she has nothing left to prove and described rediscovering her love for skiing, while hinting at new tricks if conditions allow.
  • Freestyle courses in Livigno feature bigger jumps and longer rails, with analysts expecting higher-rotation runs and greater amplitude than in 2022.
  • NBC and Peacock plan prominent coverage of Gu as a marquee figure despite a broader emphasis on U.S. athletes.
  • Recent reports place Gu’s 2025 earnings near $23 million largely from endorsements, far outpacing modest prize money from competitions.