Overview
- Management plans to eliminate roughly 100 positions, with layoff notices expected in the coming weeks, to align capacity with current production.
- Headcount would fall from about 290 to under 200, removing roughly one third of jobs at the Mannheim site.
- Talks with financial and strategic investors are described as intensive, with Roland Berger advising and a solution targeted by the March 24 creditors’ meeting.
- The company remains in self-administered insolvency after its October 30 filing, following weak domestic demand and lower exports that tightened liquidity.
- Leaders are drafting a plan to broaden the business beyond beer, including a non-alcoholic cider slated for next year and exploratory work on functional drinks.