Overview
- All Championship, League One and League Two fixtures from 5–9 February start one minute later as a symbolic reminder that rapid CPR saves lives.
- The British Heart Foundation says survival after cardiac arrest falls by about 10% for every minute without CPR or defibrillation.
- Campaign ambassador Tom Lockyer and other high‑profile figures are urging fans to learn CPR, drawing on survivor stories to drive action.
- More than 450,000 people have begun training since the campaign launched, with a push to reach 500,000 by the end of February.
- Sky Bet has pledged £1,000 to the BHF for every EFL goal scored in February, and club captains are making the heart‑hands gesture before kick‑off to amplify the message.