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Edward P. Lozzi, Veteran Hollywood Publicist, Dies at 77

His passing caps a 49-year run that helped shape Hollywood crisis publicity.

Overview

  • Publicist Roger Neal confirmed Lozzi died after a brief illness, and colleagues posted tributes across social media.
  • Lozzi ran Beverly Hills–based Edward Lozzi & Associates, representing Jon Voight, Milton Berle, Larry Hagman, Debbie Reynolds, Lou Ferrigno, Shirley Jones and other notable clients.
  • He led high-profile legal communications, including work for attorney Melvin Belli in Big Tobacco, DuPont silicone implant and Norplant cases.
  • During the O. J. Simpson era, he was retained by Al Cowlings and arranged a widely viewed news conference with Simpson’s longtime friend.
  • He represented Lana Clarkson for more than 25 years and later protested a 2013 HBO film he said miscast her death, while honors included a 2011 City of Los Angeles commendation and survivors include his son Brandon, siblings Marco, Rae Ann and Robyn, and his 100-year-old mother, with memorial plans not yet announced.