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Edelman Financial Engines Pledges $10 Million to Launch Rowan University School of Financial Planning

The gift aims to build a pipeline of Certified Financial Planner talent to meet a looming advisor shortfall.

Overview

  • Rowan University said Thursday it received a $10 million commitment from Edelman Financial Engines to create a School of Financial Planning.
  • Ric Edelman, the firm's founder and a Rowan lecturer, will serve as the founding head, help design the curriculum, and teach.
  • The school, housed in the William G. Rohrer College of Business, will offer bachelor’s and master’s degrees, certificates, and executive education focused on CFP preparation starting in fall 2026.
  • University and industry leaders cite research pointing to a potential 100,000-advisor shortfall and note that fewer than 200 U.S. colleges offer financial-planning degrees, underscoring why CFP training matters.
  • The move extends the Edelmans’ long record of giving to Rowan, while the backing firm manages about $308 billion in client assets, lending scale and industry ties to the program.