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Edeka Tops New EY-Parthenon Ranking as Grocers Lose Ground With Shoppers

The survey cites eroding trust, price opacity, and complex loyalty schemes as drags on grocers.

Overview

  • Edeka leads Germany’s grocery list at 64.7 points, followed by Lidl (61.7), Rewe (60.9), and Kaufland (59.8) on a 0–100 scale.
  • Aldi is reported separately for the first time, with Aldi Süd scoring 59.7 (rank five) and Aldi Nord 55.4 (rank nine), compared with a combined 61.4 in 2024.
  • The top four improved versus 2022, with Lidl up 3.6 points and Edeka up 2.9, while other competitors did not register gains.
  • Grocery retail posts a sector score of 55 versus 59 for total retail, with ‘trust’ rated the most important criterion by consumers at 22.4%.
  • In a cross-industry field of 143 retailers, Edeka ranks 33rd as non-food chains outperform grocers, led by dm at 81.5 and Fressnapf at 67.8.