Overview
- Germany's largest grocer has cut orders from Procter & Gamble and Iglo during ongoing negotiations over prices, discounts, delivery terms and order volumes for the year.
- Individual Edeka stores and the online partner Picnic report gaps or limited choice for items such as Iglo fish products and P&G brands including Lenor, Fairy, Always and Pantene.
- Edeka characterizes the dispute as routine talks, saying mostly marginal items are being ordered less and that most products remain available with sufficient stock.
- Procter & Gamble declined to comment on partner discussions and Iglo did not respond, while Picnic notifies customers that there is currently less selection as it seeks the best price.
- P&G had flagged further price increases at the end of its 2024/25 fiscal year, and industry practice suggests prolonged impasses can lead to delistings and substitution with rival brands.