Overview
- Eddy Cue accepted Cannes Lions’ Entertainment Person of the Year award and on Monday spoke onstage with producer Jerry Bruckheimer, where they publicly teased a hoped-for sequel to last year’s hit F1: The Movie and a separate UAP (UFO) thriller with director Joseph Kosinski that have not been formally greenlit.
- Cue and Bruckheimer said F1: The Movie was a major commercial success, with Cue citing a $634 million worldwide box office haul and calling it Brad Pitt’s biggest film, which they say motivates a potential follow-up.
- The speakers described Apple’s flexible theatrical playbook for F1, saying Apple proposed a 45-day initial cinema window and kept the film in theaters as long as audiences bought tickets, a choice Cue framed as avoiding hard rules on distribution.
- Cue used the keynote to underline Apple’s studio strategy of building originals from scratch rather than licensing a library, crediting hires Jamie Erlicht and Zack Van Amburg and pointing to recent awards that give Apple TV added prestige and market leverage.
- If pursued, the teased projects could deepen Apple’s franchise push and sports focus and further test relations with exhibitors over release windows, but both the F1 sequel and the UAP film remain in early development and are being discussed rather than officially approved.