Overview
- Eddy Cue accepted the Cannes Lions Entertainment Person of the Year honor and used the platform to outline Apple TV’s creative strategy and ambitions.
- Cue said writers are working on a script for a planned sequel to F1, though that project remains in early development and is not officially greenlit.
- Producer Jerry Bruckheimer confirmed he and Apple are developing a UAP (unidentified anomalous phenomena) conspiracy thriller with director Joseph Kosinski that he likened to All the President’s Men.
- Apple plans to keep making films for both theaters and its streaming service and will use flexible theatrical windows, citing a 45-day theatrical approach for the first F1 release as an example of that strategy.
- Apple TV began as an originals-only service in 2019 and has since won major awards and commercial hits, including F1’s roughly $634 million worldwide box office, a track record that helps Apple recruit top creators and build franchises.