Overview
- Sheeran said his record label offered a Fortnite tie-in, which he declined because he does not play the game.
- He explained a standing rule to endorse only what he uses, pointing to guitars, Heinz ketchup, and his new Orange Amps speaker line.
- After rejecting Fortnite, he steered efforts to The Pokémon Company, which led to his 2022 song Celestial for Pokémon Scarlet and Violet.
- He has also performed inside Pokémon Go, extending his work with a franchise he says he loves.
- Reporters noted that Fortnite remains a major music platform with frequent artist collaborations, even as Epic shuts down several underused modes including Festival Battle Stage.