Overview
- E‑commerce accounted for 6.9% of Mexico’s GDP in 2024, with VABCOEL at 2.308 trillion pesos at current prices.
- Real value added rose 7.1% year over year, easing from 8.5% in 2023 yet still outpacing overall GDP growth of about 1.3%.
- Services generated 51.3% of digital value added, with retail at 29.1% and wholesale at 19.6%.
- INEGI links the higher retail share to more purchases through social networks and instant‑messaging apps.
- By contribution, e‑commerce would rank as Mexico’s sixth‑largest sector, as INEGI also warns of gaps in measuring social‑commerce activity and other digital transactions.