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ECI Orders 3-Hour Takedowns and Labels for AI Political Content

The move sets strict takedown clocks to blunt AI-driven misinformation before key voting days.

Overview

  • The Election Commission, which issued a fresh reminder on Sunday, directed platforms and parties to remove unlawful or misleading AI or manipulated posts within three hours of being flagged.
  • Since March 15, officials have acted on more than 11,000 links and posts using content removals, police cases and official rebuttals.
  • Parties and campaign staff must tag synthetic material as “AI-Generated,” “Digitally Enhanced” or “Synthetic Content” and disclose who created it to keep voters informed.
  • The C-Vigil app, a public channel for reporting poll code breaches, logged 3,23,099 complaints through April 19, and 96.01% were closed within the 100-minute target.
  • Monitoring led by State IT Nodal Officers has focused on Tamil Nadu and West Bengal, including removal of a recirculated 2022 video and a West Bengal Police warning of legal action for sharing it.