Overview
- The all-cash deal, unanimously approved by both boards, is targeted to close in the second quarter of 2026.
- eBay says the purchase advances its C2C fashion strategy by engaging younger shoppers and expanding its resale footprint.
- Depop ended 2025 with about 7 million active buyers—nearly 90% under age 34—more than 3 million active sellers, and roughly $1 billion in GMS, including nearly 60% U.S. growth.
- Depop will keep its name and platform while gaining eBay’s scale in payments, shipping, buyer protections such as Authenticity Guarantee, and cross-listing exposure.
- The price is below the roughly $1.6 billion Etsy paid in 2021, and shares of eBay and Etsy rose after the announcement.