Overview
- In a new InvestorsObserver analysis, Easter candy prices rose 67% since 2020 while household candy budgets grew about 15%.
- That gap means a typical $93 family candy budget now buys roughly 40% less by weight, and matching 2020 volume would cost about $155.
- Popular small packs from Reese's, Cadbury, and Hershey's that sold for about $3.49 to $3.99 in 2020 now run roughly $4.79 to $8.29, and Cadbury Mini Eggs come in a smaller standard bag.
- Analysts cite pricier ingredients and supply-chain strains, plus shrinkflation, which is when brands cut package size so shoppers get less product for a similar or higher price.
- The National Retail Federation expects total Easter spending to hit a record $24.9 billion this year, with nearly $200 per person and about $3.5 billion on candy.