Overview
- Cerro Catedral reactivated its 40-cannon snowmaking system, recorded about 40 cm in upper sectors this week, and expanded pedestrian hours to Monday through Saturday to prepare for wider operations.
- La Hoya in Esquel has more than 15 cm at the base, opened advance online pass sales, and installed its first polvorín to support preventive avalanche-control work.
- Several resorts set staggered opening plans: Cerro Bayo has already opened, Caviahue is scheduled for June 27, Batea Mahuida for July 1, and places such as Las Leñas and Chapelco remain contingent on further snow.
- Operators are rolling out promotions and flexible pricing to capture bookings in a fragmented market, including a World Cup–linked offer that could grant free 2027 skiing to early pass buyers if Argentina wins.
- Technical snow production, night grooming and safety investments are being used to guarantee connectivity and predictability on key runs, a move that can secure early visits and local jobs even as overall demand shifts because of the World Cup and school holiday timing.