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Early Reviews Praise Spider-Man: Brand New Day as Box-Office Race Opens

Critics have given the film a strong reception and ticket sales are high, a result that could shape Marvel and Sony’s plans for Spider-Man and Phase Six.

Overview

  • Critics began publishing reviews after embargos lifted July 28–29 and early aggregator tallies show roughly a 90% Rotten Tomatoes score based on the first wave of reviews.
  • The film continues directly after Spider-Man: No Way Home by resetting Peter Parker as a solitary, street-level hero and emphasizes emotional, character-driven storytelling.
  • Reviewers highlight a mysterious unseen telepathic threat tied to changes in Peter’s physiology that affects his powers without revealing plot twists.
  • Multiple outlets note brief appearances from established MCU characters, including Bruce Banner/The Hulk and Frank Castle/The Punisher, as well as praise for Tom Holland’s performance.
  • Advance ticket sales are strong but industry trackers give a wide range of opening estimates in the U.S. and worldwide, making the weekend a key test for the MCU’s direction and Holland’s future as Spider-Man.