Overview
- Reviewers comparing the flagships say Samsung’s S95H delivers stronger built‑in audio, citing Dolby Atmos support and Object Tracking Sound+ that makes effects track on‑screen action.
- Tom’s Guide calls Samsung’s entry‑level S85H the better value at launch, with lower prices at common sizes and 77‑ and 83‑inch options that LG’s B6 does not yet list.
- LG’s pitch leans on Dolby Vision HDR and deeper AI features, as the G6 and C6 support Microsoft Copilot and Google Gemini on webOS and the C6 adds a faster Alpha 11 Gen 3 chip for smoother performance.
- Samsung continues to skip Dolby Vision in favor of HDR10+ and rolls out HDR10+ Advanced on 2026 sets like the S85H, a dynamic‑metadata HDR format that adjusts brightness scene by scene.
- Both brands court gamers with 4K at up to 120Hz on entry models, broader VRR for Nvidia G‑Sync and AMD FreeSync, and higher caps up to 165Hz on top tiers, with Samsung also offering cloud gaming apps and a solar‑charging remote.