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EA Uses AI Replica of Guy Mowbray’s Voice for Some EA Sports FC Commentary

EA describes the approach as a collaboration with talent, not a replacement.

Overview

  • A BBC interview revealed that commentator Guy Mowbray granted EA permission to replicate his voice to generate some player-name lines.
  • The AI assistance targets the highly repetitive job of recording tens of thousands of names in multiple intonations for different in-game contexts.
  • Longer, more expressive commentary remains written and recorded by Mowbray and co-commentator Sue Smith to preserve their natural style.
  • FC 26’s Steam page has displayed a generative-AI disclosure since before launch, according to verification by PCGamesN.
  • It is not yet clear whether AI-generated name calls are already in FC 26 or are being produced for a future title, and outlets have requested clarification from EA.