Particle.news
Download on the App Store

EA Sports FC Uses AI Replica of Guy Mowbray’s Voice for Select Lines

EA says the system handles repetitive player-name reads with Mowbray’s consent.

Overview

  • Commentator Guy Mowbray told the BBC he permitted EA to replicate his voice to record some names for the series.
  • EA said AI has long supported its development pipeline and emphasized that commentary remains a collaboration with talent, not a replacement.
  • Mowbray described a workload of reading more than 20,000 player names in varied intonations during weekly sessions from November through July.
  • Coverage does not establish whether AI-assisted lines are already in FC 26 or are being produced for future entries, and EA has not clarified.
  • FC 26’s Steam store page includes a generative-AI disclosure that PCGamesN verified was posted before the game’s September 25, 2025 launch.