Overview
- A new report says EA leadership spent the past year urging roughly 15,000 employees to use generative AI for just about everything, with required courses and guidance to treat it as a thought partner.
- Internal tooling includes a chatbot called ReefGPT, and prompts reportedly advise managers on how to handle sensitive talks about performance, pay, or denied promotions.
- Employees describe AI outputs such as flawed code and hallucinated content that must be corrected, which they say can add work instead of saving time.
- Staff frustration has surfaced in internal Slack memes criticizing the rollout, while creative teams worry that training models on their own work could reduce demand for artists and designers.
- A former Respawn senior QA worker laid off in April believes AI taking over feedback summarization contributed to his job loss, as EA continues to champion AI even as its 10-K warns misuse could damage results and reputation.