Overview
- A global partnership announced Monday links Visa with EA Sports titles through new in-game rewards and sponsorship mechanics.
- In EA Sports FC 26, players will see Visa Objectives with Squad Building Challenges and a Visa-branded Live Game Mode, plus limited-time challenges and live moments that pay out in-game items.
- EA Sports College Football will add name, image, likeness (NIL) sponsorship offers in the Road to Glory career mode that grant stat boosts when players accept branded deals.
- College Football will also feature Visa-themed College Ultimate Team challenges with curated objectives and limited-time events to drive lineup building and progression.
- EA and Visa plan real-world tie-ins starting with a Visa Infinite lounge at the EA Sports Presents Madden Bowl during Super Bowl LX week, as EA bills this as its largest brand collaboration to date and moves toward a reported $55 billion go-private deal.