Overview
- Mendoza online stores rose 97.5% in revenue and 53% in transactions in 2025, with an ARS 75,463 average ticket about 17% under the national figure and credit cards losing share to bank transfers.
- Across Argentina, Tiendanube merchants billed roughly ARS 1.984 trillion in 2025, up 73% year on year, with a record 22 million transactions, 105 million items sold, and an average ticket of ARS 90,396.
- About 60% of brands now partially import inputs or finished goods, largely from China and Turkey, a shift executives say helped cut costs by 30%–45% and kept prices in check during weak consumption.
- Manufacturers report idle capacity and growing reliance on imports to stay afloat, and business groups including Apyme and sector chambers are seeking government protection to level competition.
- Regional adoption is broadening as Peru’s e-commerce reaches 55% of consumers, totaling about $4.463 billion in transactions, with platforms highlighting growth beyond Lima.