Overview
- Dyson publicly launched the CameraJet on September 1, 2026, a $499 flagship toothbrush that embeds a 100,000‑pixel macro camera and runs a Gap Optical Targeting algorithm to scan 28 frames per second and trigger jets within about 100 milliseconds.
- The tool combines variable sonic brushing with a conical 12.5 ml mouthrinse jet driven by a diaphragm pump so the rinse fires in any orientation, and replaceable RFID-tagged heads report usage to the MyDyson app.
- Dyson says all image processing happens on the device, that the camera is active only during live view or auto‑jetting, and that no images are recorded or stored in the cloud.
- The company cites lab tests using a proprietary ‘proxy plaque’ developed with the National University of Singapore that show up to 69% more plaque removal in specified hard-to-reach tests, but no independent clinical trial results have been published.
- Beyond the engineering, the CameraJet creates consumer trade-offs: a premium price, required low‑foaming (SLS‑free) products or Dyson’s own consumables, and a subscription model for rinse, toothpaste and heads that will shape adoption and regulator and dental‑professional scrutiny.