Overview
- Dyson announced the CameraJet on Tuesday, Sept. 1, 2026, and began sales and preorders through its website and demo stores with U.S. pricing at $499.
- The CameraJet embeds a 100,000‑pixel macro camera that feeds 28 images per second to a Gap Optical Targeting ML model trained on about 470,000 dental images, and the system can trigger a conical mouthrinse jet within roughly 100 milliseconds of detecting an interdental gap.
- Dyson describes numerous engineering features, including a 12.5 mL anti‑gravity reservoir with a diaphragm pump, a dock that refills the tank in about three seconds, RFID‑tagged replaceable brush heads, and compatibility with the MyDyson app for live viewing, guided cleaning and coverage maps.
- Dyson cites lab results that show up to 69% more plaque removed in hard‑to‑reach areas, but those figures come from company‑run laboratory tests using a proxy‑plaque model developed with the National University of Singapore rather than broad independent clinical trials.
- The product launch raises privacy and practical questions: Dyson says images are processed on‑device and not stored, the system favors non‑ or low‑foaming toothpaste and rinses (Dyson plans proprietary consumables and subscriptions), and early public reaction mixes engineering praise with concern over price, privacy and independent validation.