Overview
- Dyson publicly launched the CameraJet on Tuesday, selling the device through its online and retail channels with U.S. pricing set at $499 and higher regional prices reported.
- The toothbrush packs a 100,000‑pixel macro camera that feeds 28 frames per second into an on‑device machine‑learning model trained on roughly 470,000 dental images to detect interdental gaps and trigger a jet within about 100 milliseconds.
- Dyson describes a conical, low‑pressure mouthrinse jet and a 12.5 ml anti‑gravity reservoir driven by a diaphragm pump to deliver consistent bursts even when the brush is tilted.
- Company lab tests using a synthetic 'proxy plaque' developed with the National University of Singapore claim up to 69% more plaque removal in hard‑to‑reach areas, but those results come from Dyson‑run laboratory conditions rather than independent clinical trials.
- The CameraJet is sold as a connected ecosystem with the MyDyson app, proprietary low‑foaming toothpaste and mouthrinse, and RFID‑tracked heads, and Dyson says images are processed on the device and not stored, raising early consumer questions about long‑term validation, cost of consumables, and privacy.