Particle.news
Download on the App Store

Dutch Bros Rolls Out Limited-Time, Nostalgia-Themed Drink Trio Nationwide

The rollout leverages Dutch Bros’ limited-time drops to boost visits across its 1,136 drive-thru locations.

Overview

  • Beginning February 27, the trio is available at all Dutch Bros locations across the U.S. while supplies last.
  • The lineup features Brown Butter Chocolate Chip, Fruit Punch with a Sour Candy Straw, and Kool Blue with watermelon, blue raspberry and mango boba.
  • Brown Butter Chocolate Chip can be ordered as a latte, protein latte, Freeze or cold brew, while Fruit Punch and Kool Blue are offered as iced or blended Rebel energy drinks or lemonades.
  • Prices vary by market, with one Jacksonville, Florida, menu listing the drinks from $4.75 to $7.95.
  • Described by the CMO as a ‘time capsule of nostalgic flavors,’ the seasonal release continues the chain’s strategy of limited drops that drive engagement.