Overview
- The government has launched the multi-year Denk Vooruit campaign urging households to be ready for 72 hours without power, water or internet due to higher risks from geopolitics and climate change.
- All households are receiving a booklet on preparing for emergencies, outlining basic supplies and planning steps for families and neighbors.
- Retailers say sales of key items such as burners and gas canisters are up 40–50% year-round, with shop owners noting customers who initially joke about prepping ultimately make purchases.
- Entrepreneurs are introducing targeted products like the Kraftor, a meter box–connected emergency generator that keeps essentials running but cannot power high-consumption devices such as heat pumps or induction cooktops.
- Store owners caution against overpriced all-in-one kits marketed by opportunistic sellers, urging consumers to buy specific essentials rather than broad bundles.