Overview
- Dunkin' will begin selling the 48‑ounce iced coffee and refresher buckets nationwide on May 22, with availability only while supplies last.
- Each participating store will receive 25 branded buckets priced at $12.99 each, creating a deliberate scarcity dynamic that managers expect will lead to quick sellouts.
- Customers can fully customize drinks inside the buckets, choosing flavors, sweetness and caffeine levels, but Dunkin' will not refill the buckets after the initial purchase.
- The company expanded the offering after overwhelmingly positive tests in Massachusetts and New Hampshire and viral social posts earlier this year drove heavy demand.
- The rollout has generated strong social‑media excitement and raised health and portion‑size questions, and it signals a promotional strategy that leans on limited drops and collectible merch to drive short‑term traffic.