Overview
- The Eagle Cup went on sale June 29 at participating Dunkin' locations nationwide for $10.99 and includes one free medium beverage with purchase.
- The clear 24‑ounce collectible features a sculpted bald‑eagle head lid and contains a unique code that unlocks $3 medium Refresher or Zero drinks for 30 days after activation.
- Dunkin' requires promo codes to be activated and redeemed by July 31, which limits the time customers can use the daily discount.
- The cup release is paired with a limited Fourth of July menu and a themed merch drop that together form an integrated campaign to drive holiday traffic.
- Social posts and early eBay listings have already surfaced with some resales priced above retail, signaling typical secondary‑market demand for short‑run branded drinkware.