Overview
- Ben Affleck stars in and directed the minute‑long “Good Will Dunkin’” Super Bowl LX ad, joined by Jennifer Aniston, Matt LeBlanc, Jason Alexander, Ted Danson, Alfonso Ribeiro, Jaleel White, Jasmine Guy and a Tom Brady cameo.
- The spot plays as a VHS‑style, 1995 sitcom riff on Good Will Hunting set in a Cambridge Dunkin’, with performers digitally de‑aged despite the production being shot on film.
- Dunkin’ rolled out a 1.995 million free iced‑coffee offer redeemable in the app with code GOODWILLDUNKIN, a nod to the year it began advertising iced coffee.
- A limited ’90s‑themed merch collection accompanied the launch, alongside a math challenge created with MIT professor and former NFL player John Urschel, with entries due by 11:59 p.m. ET on Feb. 10 for a chance at a year of free coffee and signed collectibles.
- The ad was created with Artists Equity and extends Affleck’s fourth consecutive Super Bowl collaboration with Dunkin’, drawing strong nostalgia reactions as well as social‑media criticism of the de‑aging visuals.