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Dunelm Launches Mobile App With AI-Powered Shopping and Launch Perks

The retailer frames the rollout as the next phase of its digital strategy following website trials of personalized search.

Overview

  • The app is available now on iOS and Android through the App Store and Google Play.
  • The app includes AI-driven search and recommendations, a wishlist, and in-store stock checks.
  • New users receive 10% off their first purchase made via the app.
  • Downloaders can get a free hot drink in Pausa cafés, with the offer running until March 23, 2026.
  • Customers are promised early access to launches and can enter a draw to win a Dunelm gift card worth up to £500.