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Dune: Part Three IMAX 70mm Presale Sells Out Within Hours

The rush underscores an IMAX-first rollout built on scarcity to drive buzz, premium pricing, and early box-office leverage.

Overview

  • An early presale on Monday for one 7 p.m. opening‑weekend show per day at 19 true 70mm IMAX sites sold out in minutes across many cities.
  • Warner Bros., Legendary and IMAX released a short, format-focused teaser with a few new shots to promote the large‑format push.
  • The companies said more IMAX 70mm showtimes will follow and urged fans to sign up for ticket alerts, and BFI confirmed a limited filmstrip giveaway for qualifying sessions.
  • Resellers quickly posted tickets on secondary sites for up to about $1,000, and fans reported a scramble with instant sellouts and bot concerns.
  • Director Denis Villeneuve shot substantial footage on IMAX film with custom lenses, and reporting points to a three‑week IMAX exclusivity that could shape December’s screen split with Avengers: Doomsday.