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Dune: Part Three’ and ‘Avengers: Doomsday’ Fix Dec. 18 Showdown as Neither Studio Budges

Dune’s three‑week IMAX exclusivity collides with Marvel’s early push, setting a rare holiday head‑to‑head.

Overview

  • Warner Bros./Legendary and Disney/Marvel remain committed to Dec. 18, 2026, with this week’s Dune trailer and poster reaffirming the date and industry reporting saying neither film plans to move.
  • Dune: Part Three has confirmed IMAX exclusivity in the U.S. for roughly three weeks, leaving Avengers: Doomsday off IMAX at launch while both share non‑IMAX premium formats.
  • Exhibitors caution the dual opening could overwhelm programming and reduce screens for nearby releases, with particular concern that Sony’s Jumanji 3 (opening Dec. 11) could lose showtimes after its first weekend.
  • Industry sources report strong early tracking for Avengers: Doomsday, and Disney has begun a visible marketing ramp with teasers and a live countdown clock.
  • Observers note the films target overlapping blockbuster audiences—unlike 2023’s counter‑programmed ‘Barbenheimer’—raising cannibalization risks even as both franchises carry sizable box‑office expectations.