Overview
- DuckDuckGo partnered with San Diego brand Knockaround to sell the Paso Robles frame as “Normal F***ing Sunglasses,” a matte black pair with polarized UV400 lenses priced at $35.
- The collaboration went on sale July 30 and the first production run sold out within days, with Knockaround now taking preorders for a second batch estimated to ship Nov. 19–30.
- The product explicitly contains no cameras, microphones, batteries, AI, or electronics and was marketed as a satirical protest aimed at camera‑equipped smart glasses from companies like Meta.
- Coverage and social posts tied the stunt to wider reporting of misuse and contractor review of smart‑glass footage, and to legal and institutional moves that have increased scrutiny of wearable cameras.
- Beyond the joke, the fast sell‑out shows a market for simple, non‑connected products and could push tech firms and regulators to respond to rising consumer privacy concerns.