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DuckDuckGo Reports Double‑Digit U.S. Growth After Google I/O AI Search Push

The company says users are switching to its opt‑out no‑AI experience in reaction to Google’s deeper AI integration, a move that highlights demand for choice and privacy.

Overview

  • DuckDuckGo says U.S. mobile installs rose an average of 18.1% week‑over‑week following Google’s May 19 I/O announcements, with iOS installs averaging 33% growth and short‑term peaks much higher.
  • Visits to DuckDuckGo’s noai.duckduckgo.com, which disables AI answers by default, climbed about 22.7% on average and peaked near 27.7% in the days after Google I/O.
  • The company publicly framed the surge as a U.S. response to Google’s new Gemini‑powered AI Mode and AI Overviews and used social posts to highlight single‑day install spikes of roughly 30%.
  • DuckDuckGo still offers optional AI tools such as Duck.ai that let users choose LLM models while saying it strips identifying data and does not use prompts to train providers.
  • Despite the short‑term bump, DuckDuckGo remains a small player at roughly 2% U.S. search share compared with Google’s roughly 85%, so the shift shows user reaction but not a near‑term threat to Google’s dominance.