Overview
- The one-day event runs from 10am to 10pm on December 26 across six Majid Al Futtaim malls with 25% to 90% off at more than 100 participating brands.
- Participating malls are Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Me’aisem, City Centre Al Shindagha, and My City Centre Al Barsha.
- Shoppers who spend Dh300 at Mall of the Emirates, City Centre Mirdif, or City Centre Deira can scan receipts in the SHARE app for a chance to become the next SHARE Millionaire.
- A citywide Shop, Scan & Win promotion runs through February 1, 2026, giving Dh300 spenders entries to win one of five Nissan Patrol SE T2 2026 cars in weekly draws.
- Festival programming includes daily drone shows at Bluewaters, nightly fireworks at Marsa Boulevard, and the Etisalat MOTB market from January 1 to 11, 2026 at Dubai Design District.