Overview
- Dua Lipa’s February 9 Instagram carousel included a photo of a shopping basket holding three Brets flavors: Fromage du Jura, Miel moutarde, and Poulet Braisé.
- The post drew hundreds of thousands of likes from an audience of about 89 million followers, driving a surge in online attention for the regional brand.
- Brets reposted the image with the caption “One Brets is all it takes,” nodding to the singer’s hit lyrics.
- Altho CEO Laurent Cavard said the company playfully offered to set up a chips bar for Dua Lipa’s wedding and reported no reply so far.
- Company representatives said the buzz has not yet translated into sales, while highlighting Brets’ Brittany roots, work with roughly 300 potato producers, and output of about 45,000 tonnes a year.