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Dua Lipa Sues Samsung for $15 Million Over Alleged Use of Her Image on TV Boxes

The case tests how far companies can go in using celebrity images on product packaging without explicit licenses.

Overview

  • Dua Lipa filed the federal complaint Friday in California seeking at least $15 million after alleging Samsung put her photo on TV boxes without permission.
  • The filing says the image, titled “Dua Lipa – Backstage at Austin City Limits, 2024,” belongs to her and is registered with the U.S. Copyright Office.
  • Her team says they sent cease-and-desist letters starting in June 2025, and the response was described as dismissive and callous with the boxes still being sold.
  • The lawsuit cites social media posts from buyers who said the packaging swayed their purchases, supporting claims of false endorsement and commercial harm.
  • Lipa brings copyright, right of publicity, Lanham Act false endorsement, and trademark claims, and seeks a court order to stop further use as Samsung declines to comment.