Dry January Concludes in France With First Nationwide 'Dry 31' Sober Events

Overview

• The inaugural Dry 31 took place on January 31 across more than 25 cities and over 50 venues to cap the month-long challenge.
• Organizers said the national push aims to accelerate the alcohol-free transition by proving people can celebrate without drinking.
• Bars and partners offered bespoke zero-proof cocktails rather than basic “virgin” stand-ins to elevate sober nights.
• Participants reported short-term gains such as better sleep, reduced bloating and clearer skin, with many planning to cut back longer term despite social pressure.
• The campaign has grown since its 2020 arrival in France to a seventh edition as pure alcohol sales were reported down 5.8% in 2024.