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Dry January 2026 Draws Millions, With Health Gains, Cautions and Culture Shift in Focus

Organisers expect about 17.5 million UK participants, with charities and venues adjusting to support alcohol-free choices.

Overview

  • Research summaries highlight short‑term improvements from a month off alcohol, including better sleep and focus, lower blood pressure and heart rate, reduced liver stiffness, and improved insulin resistance.
  • Clinicians caution heavy daily drinkers against going cold turkey due to withdrawal risks and advise tapering or seeking medical support before attempting abstinence.
  • Nonalcoholic beverage makers report a sales lift during January even as some industry voices warn that perfection pressure can feel performative and prefer longer‑term moderation.
  • Local data show January is often the slowest month for alcohol sales, with Austin analysis finding it ranked lowest in 15 of the past 18 years as bars expand zero‑proof menus to keep patrons engaged.
  • Community groups are urging practical support for participants, with Hope UK asking churches to offer inclusive alcohol‑free practices and charities like Open Road providing resources and guidance.