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Dreametech Takes Control of Founder’s Social Accounts

Following a month-long platform gag order, the takeover signals a move from founder-driven publicity to centralized corporate PR.

Overview

  • Dreametech founder Yu Hao said in Dalian on Wednesday that his personal social accounts have been taken over by the company and that future public statements will follow a company-approved line.
  • Weibo confirmed Yu’s account was ordered silenced after an enterprise complaint tied to his April posts criticizing Xiaohongshu, and the ban has lasted more than a month without lifting.
  • An internal push that asked employees to post three videos a day to promote products has been effectively stopped as the company abandons the ‘all-staff self-media’ plan.
  • Yu described his earlier high-profile posts as a deliberate “media propagation extreme test,” a framing some investors accept but others view with skepticism.
  • The episode highlights how platform enforcement and third-party complaints can cut a founder’s reach and is prompting Dreametech to adopt more professional, centralized public-relations controls to limit brand risk.