Overview
- He told every employee to create accounts on major platforms and to post three short videos each day that explain their projects, products, or core technologies.
- He tied cash bonuses to follower counts, offering 10,000 yuan for 10,000 real followers, 50,000 yuan for 50,000, and 100,000 yuan for 100,000.
- The internal note set a scale target of at least 20,000 staff-run accounts across platforms and called for immediate execution.
- In public posts, Yu Hao insulted critics and warned that the company’s legal team would pursue people who defame or abuse him or Dreame online.
- IT Home and 36Kr reported the plan from screenshots he shared, and coverage placed it after his recent attacks on the social app Xiaohongshu for what he called toxic algorithms.