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DRAM Panic Buying Deepens as Prices Spike and Retail Tactics Turn Aggressive

Analysts warn the squeeze will lift PC and phone prices into 2026.

Overview

  • Major brands and system vendors, including Asus and MSI, are stockpiling on the spot market as cloud providers lock HBM and DDR5 RDIMM capacity.
  • Reports show steep price escalation, with Q4 DRAM contract prices up more than 75% year over year and some spot metrics cited at roughly 170% annual gains.
  • Retail data from Korea indicate a Samsung 16GB DDR5-5600 module more than tripled in three months, reflecting the scramble spilling into consumer channels.
  • Some distributors are enforcing bundle sales that require buying a motherboard with DDR5 memory, and module makers are delaying new RAM launches to watch pricing.
  • TrendForce cut 2026 smartphone and laptop shipment outlooks and expects laptop retail prices to rise about 5–15%, while ETNews reports Samsung plans to lift 1c DRAM capacity to 200,000 wafers per month by end-2026.