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Drake’s ‘Take Care’ Rolex Sells for $500,000 Through Wind Vintage

The sale highlights how celebrity provenance can lift a watch far beyond its market price.

Overview

  • Palm Beach dealer Wind Vintage listed the gold-and-diamond Rolex GMT‑Master II at $500,000 and sold it at that price after multiple offers.
  • The result is about $400,000 above typical value and roughly five times the model’s median dealer price, according to WatchPro and EveryWatch data.
  • Collectors can tie the watch to Drake’s 2011 Take Care era through the album cover, the “Marvin’s Room” video, and an OVO owl engraving on the caseback.
  • Wind Vintage called the piece one-of-one and said a former Drake colleague consigned it, which helps explain the premium.
  • Founder Eric Wind said the collectible‑watch market is the hottest he has seen, with many pieces selling within minutes even as parts of the Swiss industry struggle.