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Drake’s ‘Iceman’ Reported for May 15 After Toronto Ice Reveal

The reveal shows how a public ice installation can turn an album rollout into citywide spectacle.

Overview

  • TMZ reported that a streamer pulled a sealed book from Drake’s Toronto ice display that named May 15 as the release date.
  • Drake had told fans the date was frozen inside the blocks, which led crowds to chip, heat, and livestream the melting in hopes of seeing it sooner.
  • The ice display follows an ‘Iceman Episode 1’ livestream, new singles including ‘Which One’ with Central Cee and ‘Dog House,’ and two seats frozen at a Toronto Raptors game.
  • Toronto councillor James Pasternak said a loud blast over Downsview Park came from a pre‑approved film shoot tied to the campaign, and TMZ reported Drake filmed a video that featured his son Adonis.
  • Reports have pegged the stunt’s cost at about $1.2 million, and ‘Iceman’ is expected to be Drake’s ninth studio album.