Overview
- Better World Fragrance House announced Cloudar on May 29 and the 3.4 oz bottle is available now on the brand’s website with an Ulta Beauty exclusive rollout in stores and online starting June 7.
- Cloudar is billed as a refined woody‑aromatic scent with top notes of crystallized ginger, mandarin and nashi pear, heart notes of clary sage, jasmine sambac and lily of the valley, and a base of tonka bean, vetiver and atlas cedar.
- The fragrance was created with longtime perfumer Michael Carby and is described by the brand as intentionally subtle and wearable rather than overpowering.
- The bottle reimagines Better World’s signature spherical vessel in a matte cream finish set on a rectangular base, and Ulta’s initial assortment will include 3.4 oz, 1 oz and a travel spray priced at $152, $84 and $38 respectively.
- Cloudar follows 2025’s Summer Mink, which Parlux and Ulta cited as one of Ulta’s most successful fragrance launches, and Parlux plans a phased international rollout that positions the line as a growing franchise within its celebrity-licensed portfolio.