Overview
- Drake, which announced the move at the end of his Episode 4 stream Thursday, released all three projects at midnight Friday for a total of 43 tracks running about 150 minutes.
- The roughly 75‑minute YouTube presentation played like a visual album shot across Toronto with cameos from Shane Gillis, DJ Akademiks and his son Adonis, and Spotify confirmed the music would post at midnight.
- Iceman focuses on fresh responses to his 2024 feud with Kendrick Lamar and includes new callouts of Rick Ross, DJ Khaled and J. Cole, with features from Future, Molly Santana and 21 Savage.
- On the opener Make Them Cry, Drake says his father, Dennis Graham, is battling cancer, adding a personal note to a rollout centered on spectacle and score‑settling.
- Habibti and Maid Of Honour widen the sound and guest list, bringing in Sexyy Red, PARTYNEXTDOOR, Central Cee and Popcaan, and the scale of the drop follows Toronto stunts like a giant ice installation and CN Tower visuals that aim to supercharge streaming and chart impact.