Overview
- Nike released a promotional commercial for the KD 19 'Purple Candies' on June 16, and a short clip of Drake's remarks spread widely across social media within minutes.
- In the ad Drake delivers a direct line asking for Anthony Edwards' purple shoes to be dropped, framed as a joke that compares Edwards' Adidas signature to the KD's colorway.
- Kevin Durant appears in the spot and publicly reacted to Drake's line by calling him 'wild' while saying he liked the shoes.
- The KD 19 'Purple Candies' is scheduled to be available on June 17 through Nike.com and the Nike SNKRS app, with the commercial serving as immediate pre-launch promotion.
- The stunt draws on Drake and Durant's long friendship and Nike's rivalry with Adidas, and observers say it could prompt a response from Edwards or Adidas while increasing demand among sneaker and basketball communities.