Overview
- Drake held simultaneous invite-only lunches and parties for people legally named Janice in New York, Los Angeles, Toronto, Miami, and Houston that took place on June 28 and required government ID to verify first names.
- Video and eyewitness accounts show on-site raffles and prize bags with individual winnings commonly reported between $2,500 and $5,000 and at least one Toronto clip showing a $5,000 prize.
- Multiple outlets and attendee footage report that the gatherings distributed more than $100,000 in cash across the five events, with some prize-bag clips suggesting payouts as high as $10,000 to a single winner.
- Coverage and social posts captured long lines, celebratory reactions from winners, and the events’ ties to Drake’s hit single 'Janice STFU' from the ICEMAN campaign, while some commentators questioned the format of a name-verified, invite-only apology.
- The parties follow Drake’s recent experiential rollout tactics that turn viral moments into live activations and may signal that future album promotion will continue to use exclusive, media-friendly stunts that blend fan engagement with paid incentives.