Overview
- NOCTA Manor was held at the Pendry Natirar estate in Somerset County, New Jersey, and the event was documented through attendee Instagram Stories, photos, and reporting on July 23, 2026.
- The multi-day, invite-only retreat functioned as a private brand activation for Drake’s NOCTA line in partnership with Nike and followed a 2025 inaugural edition tied to the Wireless Festival.
- High-profile guests reported at the event included Kevin Durant, Devin Booker, Yeat, Sexyy Red, Central Cee, and BenDaDonnn, with a special performance by Jagged Edge.
- Drake and Nike debuted and gifted a signed custom 'Iceman' glove to attendees, and guests also received NOCTA Manor-branded amenities such as slippers, sleep masks, pajamas, tea cups, and utility carts.
- Designer Domenico Formichetti created a one-off silk robe embroidered 'NOCTA MANOR MMXXVI,' and jeweler Alex Moss was seen distributing gift bags, underscoring the retreat’s blend of hospitality, collectibles, and networking.